A couple of weeks ago I wrote an article about turning resolutions into achievable goals.
Following my own advice, I set a goal for myself toÂ closeÂ 5 new clients in January. 2 weeks in, I had taken lots of steps in the article, started getting tons of leads and even got a couple of new clients.
But I discovered something very interesting. Although my leads were soaring and I started gettingÂ prospects really interested in workingÂ with me,Â many were not my ideal clients. Although I could technically offer what they were looking for, there were enough differences in each type of client that I would have to dedicate extra time, energy and resources to working with all ofÂ them. I would be all over the place.
They were not my ideal clients because they werenâ€™t in line with my mission and how I can best serve humanity. Â
So I was stuck having to make a decision: do I close these clients who Iâ€™m not super passionate about working with and potentially not deliver my bestÂ andÂ be drained working with them?
No. You see, this is not a sustainable business model.
It is true that many times we must follow one path that doesnâ€™t feel like itâ€™s fulfilling our mission, but that provides us income to survive and certain skills we need to strengthen and prepare ourselves to continue fulfilling our mission.
I have a client who is an attorney entrepreneur who was doing mindless freelance work,Â when I helped her get clear about her mission and path about a year ago. We were both really excited, and she had and still has so much potential. A month after our Mission M.A.P. session, I did a follow-up with her in which she told me she replaced her freelance work by becoming an independent agent in a completely different industry. She still wanted to pursue her mission, but needed to gain some stable incomeÂ first and couldn’t do the mindless legal work anymore.
Recently I spoke to her and she told me that looking back, she was just not confident in her abilities and her competency back then to go all-in with her mission. Over the last year she has built her network, learned how to be a salesperson and gained other valuable skills that are going to be important once she goes all in into her mission-driven business.Â Very importantly, she was clear that the job she’s in now is not her forever career.
A sustainable business is not one in which you close whatever clients are low hanging fruit just to get a check. That is survival. There is no strategy to that.Â Looking back over the last 7 years, I realized I went through periodsÂ of this. This is a recipe for burnout, not success.
You can have 1 or 2 clients or business avenues like this to build a financial foundation,Â parallel toÂ building a sustainable business model with your ideal, mission-based clients.
Remember knowing who you want to work with (your targetÂ clients) and how you can best serve them (unique value proposition/client offering), is part of the Mission-Based Business & Branding process.
So to add to the previous article, make sure you create S.M.M.A.R.T. goals: Specific, Measurable, Mission-Based, Attainable, Relevant and Time-Bound.
Has this ever happened to you? Share in the comments below.
*For more guidance clarifying your mission,Â creating your brand, setting business goals, andÂ creating plans for actionÂ to achieve your goals, Iâ€™m offering new year coaching specialsÂ through theÂ end of the month.Â If you or anyone you know needs that extra push, now is a great time to start! You can also set up a complimentary Discovery Call with me to learn about the Mission Based Branding and Business Method and see if it’s right for you.