“Your mission and message areÂ more important than any fear you may have sharing themÂ with the world”
– Alexandra Figueredo
If youâ€™re anything like me (human!),Â you’ve been scared to death of speaking in publicÂ at some point in your life…and Iâ€™m sure youâ€™ve heard the statistics thatÂ speaking in public is feared more than death (at least, in surveys).
My fear of public speaking spiraled out of control to the point that I would sweat justÂ thinkingÂ about asking a question in class or even discussing my work with my boss. With that level of anxiety, you can imagine the terror–and sometimes stage fright–presenting in front of a group,Â which I had to do several times a week. Yet I never really understood why because I could act and perform in front of thousands, but was a nervous, sweaty wreckÂ when itÂ was MY voice.
The week after I resigned from my corporate job to become a full-time entrepreneur, I began hypnosis sessions with a therapist to combat this issue. I knew I was going to start pitching my own business, and didnâ€™t want fear to stop me. Little did I know I’d eventually become a speaker and trainer 🙂
Although the fear never fully goes away–and discussing withÂ other professionalÂ speakers has confirmed this is totally normal–I learned to be proactive, finding opportunities to grow and improve myself, and of course share my mission and message with as many people as possible.
Because my MissionÂ and Message are more important than any fear I have sharing them with the world!
When it comes to pitching your business, Iâ€™ve heard many entrepreneurs and startups get stuck on theÂ WhatÂ they do, which may be some really amazing, innovative, disruptive technologyâ€”that no one understands. They get fixated on technical details and jargon, but canâ€™tÂ connect with their audience on theirÂ Why.Â Simon Sinek fromÂ Start With Whysays: â€œPeople don’t buy what you do. They buy why you do it.â€ You can have all the facts and figures and technically the best product or service in your industry, but your client,Â investor or audience will only resonate with it if you can properly connect with them at a more emotional level.
My friend Bruce Turkel fromÂ Building Brand Value: Seven Simple Steps to Profitable CommunicationsÂ says when attracting your audience, you must connect first with “Hearts. Then Minds.” That’s why I developedÂ MISSION-Based Branding.
Remember this the next time you speak or pitch your business. It is possible to speak with confidence, connect with your audience and share your message to make the most impact!
It’s taken me years to learn what works for me, so let me know in the comments below what works for you.
If you want to learn some powerfulÂ strategies, join me atÂ “Pitch With Impact” this Thursday…details below
Pitch With Impact
Do you feel like hiding every time you need to get in frontÂ of an audience?Â Do you want to share your message but find it difficult to make a lasting impact? Are youÂ seeking funding, pitching your businessÂ or sharing your message before an audience? ThenÂ Pitch With ImpactÂ is perfect for you!
You’re going to learn strategies to effectively pitch your business, share your message more confidently and effectively, and make the biggest impact! Along with practical steps to ensure the perfect pitch for your audience, we’ll use fun and interactive speaking techniques to get you out of your comfort zone and feeling more confident, prepared and quick on your feet. Who canâ€™t use more of that?
After taking this workshop you’ll walk away with:
- Key steps to emotionally connect with your audience and pitch with impact
- Fun and interactive exercises that will get you more comfortable speaking in public
- Other professional strategies specifically for pitching your business or services/products