About us


About Us

Be The Mission. Live The Mission. Share The Mission.

We have been there. Without being clear about your Mission, life can sometimes feel empty, your career can feel meaningless and you can personally feel unfulfilled.

That’s why at MBBI, your Mission is our Mission. Whether you know it or not, your Mission matters to you and to the people you serve. We are experts at helping you discover your mission, calling and legacy and tie it to your vision and business and create a strong brand and message that attracts your ideal clients. Our team of experienced and heart-centered business and life coaching professionals, led by our founder Alexandra Figueredo, is passionate about helping you and your mission stand out.

Through a combination of mission coaching, business strategy and mindset training, MBBI helps you shine so you can BE THE MISSION, LIVE THE MISSION & SHARE THE MISSION!

We work with aspiring and veteran mission-driven entrepreneurs, leaders and businesses in a range of industries from health, wellness, arts, philanthropy, technology, telecommunications, finance, and creative companies to name a few. Some of the businesses we have worked with include Samsung-Latin America, Acer-Latin America, Harman-Latin America, Lemongrass  Spa Products and Florida Supercon, to name a few.

Through our proven Mission Based Branding method, we want to help you authentically BE THE MISSION, LIVE THE MISSION & SHARE THE MISSION!

Read here about some Tangible Benefits of Mission Based Branding.

Our Mission

What’s our Mission?

Our Mission is to Inspire, Empower and Support You To Authentically BE, LIVE and SHARE YOUR MISSION With the World To Make The Greatest Impact!


Be The Mission: Start with Why and get clear about what you stand for and your purpose

Live The Mission: Align your Mission with your business and calling and create a plan for action

Share The Mission: Communicate your message clearly, effectively and authentically with your audience

So, what’s YOUR Mission?

About Alexandra Figueredo

“My mission is more important than any fear I may have of sharing my message with the world”

– Alexandra Figueredo

What’s My Story?

In college I studied finance and then I got a good job out of college in banking. It was a safe career path, and I kept getting promoted. My job was stable, the company treated me well and the pay was good. My family used to marvel at what a “perfect job” I had.

But I wasn’t happy or fulfilled. I knew there was something more. Being an avid personal development book reader, I stumbled upon a series of books that really changed my life. I learned about purpose and mission, and I realized that being a banker was not my mission in life. Over the next few years, I started a master’s in communications, began freelance writing and began working in an online startup working with artists, all while working full time as a banker. When I decided to resign from my perfect job, I thought that was my ticket to being happy. A few months later, when my savings dwindled to nothing and I wasn’t able to earn the income I thought I’d be making, I became a starving artist–just like the artists I was trying to help.

I was following my passion and my mission, so why was I sick, poor and miserable?

In 2011, out of necessity to feed myself and pay my bills, I became a certified professional coach and began teaching workshops. I wrote my first book Sculpt Your Life From Sketch to Masterpiece, where I used the wisdom and experience not only of successful entrepreneurs and business people, but also the master artists from the past. As Jim Rohn and Tony Robbins always said, “Success Leaves Clues.”

Over the next several years, I would go through the same cycle over and over: I’d work for a couple of years on my mission, then seem to end up stuck in a plateau where I was stable but miserable. I was either financially stable and not fulfilling my mission, or following my passion but broke. This happened over and over. What was I doing wrong? I finally decided that I needed to take responsibility for my own happiness and circumstances in life–I needed to work on myself, particularly, my Mind. I learned and practiced several different techniques and modalities that I used to prioritize my mission, create a big vision for myself, drastically reduce anxiety on the spot, and increase my vibration and magnetism. Most importantly, I realized that true fufillment is about beingness–being happy, being at peace, being in love, being in joy–and then you will also attract more of those things into your life.

Because of my struggle and overcoming obstacles and challenges in my life, I now teach others how to fulfill their missions, while leading a fulfilling life filled with passion and purpose. It is possible!


Alexandra Figueredo has been supporting passionate, mission-driven entrepreneurs, messengers and professionals just like you for over a decade. An internationally renowned Author, SAlexandra Figueredo Headshotpeaker, Coach, Trainer and Performer, her goal is to help you get clear about your mission, align with your calling and business, feel fulfilled and share your authentic voice and message with the world. As a certified professional coach, happiness trainer and A Course In Miracles study group leader, she inspires and empowers her clients to step up to their highest potential, find what is holding them back and remove the obstacles getting in the way of fulfilling their mission and feeling fulfilled.

As the bestselling author of Sculpt Your Life From Sketch to Masterpiece she produced a practical and inspirational guide to lead readers to discover and focus on their mission, and inspire success and productivity. She is also co-author of a bestselling book Conversations That Make A Difference: Shift Your Beliefs To Get What You Want, which has among other authors, Sharon Lechter and Dame D.C. Cordova.

As a trainer and speaker, her passionate and tough love personality provides an inspirational yet empowering approach to push her audience to their greatest potential and elevating them to the next level. She’s been cited and interviewed by various news stations, publications and resources, including ABC News, Natural Awakenings, CareerBuilder and The Grindstone, to name a few. She is also a writer, columnist and contributor for numerous magazines and publications.

Passionate about supporting women through social impact, Figueredo is founder and executive director of Latina Founders, a network that aims to empower, educate and support Latinas, women and minority businessowners to help level the playing field in business. She spent several years analyzing the needs of arts professionals as co-founder of ArtistaMundo, the first fully bilingual global platform and community for artists that served as a resource for thousands of artists and creative professionals around the world. Prior to that, she started her professional career in business and lending for nearly a decade, most recently as Assistant Vice President and lending officer at a wealth management private bank in Miami. During her years in the corporate world, she realized her legacy was to give back to others, which drove her to work in philanthropic measures and support arts educational, therapeutic and promotional services for underserved individuals and communities.

Alexandra has been involved in singing, musical theater and dance performances her whole life, and has performed in numerous choral and musical shows through the years. An avid traveler and lover of different cultures, she’s visited 5 continents and was blessed with the opportunity to study abroad numerous times as a student.

Figueredo completed her masters in Global Strategic Communications at Florida International University, and obtained her Bachelors in Business from University of Florida. She is a Certified Professional Coach, a “Happy For No Reason” Certified Trainer from Marci Shimoff’s signature program and obtained a professional certification in Happiness at Work, Mindfulness/Resilience at Work and Emotional Intelligence at Work from Berkeley’s Greater Good Science Center. She also leads a continuous online study group for A Course In Miracles with students from all over the world.