About us


About Mission Based Branding Institute

Be The Mission. Live The Mission. Share The Mission.

It all starts with your MISSION!

At MBBI, your Mission is our Mission. Your Mission matters to you and to the people you serve. We are experts at helping you discover your mission, calling and legacy and tie it to your vision and business and create a strong brand and message that attracts your ideal clients. Our team of experienced business strategy and communications professionals, led by our founder Alexandra Figueredo, is passionate about helping you and your mission-driven business stand out.

Through a combination of branding, communications, strategy, coaching and training, MBBI helps you shine so you can BE THE MISSION, LIVE THE MISSION & SHARE THE MISSION!

We work with mission-driven entrepreneurs, change angels, leaders and businesses in a range of industries from health, wellness, arts, philanthropy, technology, telecommunications, finance, and creative companies to name a few. Some of the businesses we have worked with include Samsung-Latin America, Acer-Latin America, Harman-Latin America, Lemongrass  Spa Products and Florida Supercon, to name a few.

Through our proven Mission Based Branding method, we want to help you authentically BE THE MISSION, LIVE THE MISSION & SHARE THE MISSION!

Read here about some Tangible Benefits of Mission Based Branding.

Our Mission

What’s our Mission?

Our Mission is to Inspire, Empower and Support You To Authentically BE, LIVE & SHARE YOUR MISSION With the World To Make The Greatest Impact!


Be The Mission: Start with Why and get clear about what you stand for and your purpose

Live The Mission: Align your Mission with your business and calling and create a plan for action

Share The Mission: Communicate your message clearly, effectively and authentically with your audience

So, what’s YOUR Mission?

About Alexandra Figueredo

“My mission and message are more important than any fear I may have of sharing them with the world”

– Alexandra Figueredo

An internationally renowned Author, SAlexandra Figueredo Headshotpeaker, Coach, Trainer and Performer, Alexandra Figueredo founded MBBI to support passionate, mission-driven entrepreneurs, messengers, change angels and businesses that want to make a difference, just like you. Her goal is to help you get clear about your mission, align with your calling and business, share your authentic brand, voice and message with the world to serve as many people as possible. As a Certified Professional Coach, she also inspires and empowers her clients to figure out what is holding them back and remove the obstacles getting in the way of fulfilling their mission and true calling and stepping up in a bigger way.

As the bestselling author of Sculpt Your Life From Sketch to Masterpiece(TM) she produced a practical and inspirational guide to lead readers to discover and focus on their mission, and inspire success and productivity. She is also co-author of a bestselling book Conversations That Make A Differemce: Shift Your Beliefs To Get What You Want, which has among other authors, Sharon Lechter and Dame D.C. Cordova.

As a trainer and speaker, her passionate and tough love personality provides an inspirational yet empowering approach to push her audience to their greatest potential and elevating them to the next level. She’s been cited and interviewed by various news stations, publications and resources, including ABC News, Natural Awakenings, CareerBuilder and The Grindstone, to name a few. She is also a writer, columnist and contributor for numerous magazines and publications.

Passionate about supporting women through social impact, Figueredo is founder and executive director of Latina Founders, a network that aims to empower, educate and support Latinas, women and minority businessowners to help level the playing field in business. She spent several years analyzing the needs of arts professionals as co-founder of ArtistaMundo, the first fully bilingual global platform and community for artists that served as a resource for thousands of artists and creative professionals around the world. Prior to that, she started her professional career in business and lending for nearly a decade, most recently as Assistant Vice President and lending officer at a wealth management private bank in Miami. During her years in the corporate world, she realized her legacy was to give back to others, which drove her to work in philanthropic measures and support arts educational, therapeutic and promotional services for underserved individuals and communities.

Alexandra has been involved in singing, musical theater and dance performances her whole life, and has performed in numerous choral and musical shows through the years. An avid traveler and lover of different cultures, she’s visited 5 continents and was blessed with the opportunity to study abroad numerous times as a student.

Figueredo completed her masters in Global Strategic Communications at Florida International University, and obtained her Bachelors in Business from University of Florida.