M is for Mission-Based

blue target iconA couple of weeks ago I wrote an article about turning resolutions into achievable goals.

Following my own advice, I set a goal for myself to close 5 new clients in January. 2 weeks in, I had taken lots of steps in the article, started getting tons of leads and even got a couple of new clients.

But I discovered something very interesting. Although my leads were soaring and I started getting prospects really interested in working with me, many were not my ideal clients. Although I could technically offer what they were looking for, there were enough differences in each type of client that I would have to dedicate extra time, energy and resources to working with all of them. I would be all over the place.

They were not my ideal clients because they weren’t in line with my mission and how I can best serve humanity.  

So I was stuck having to make a decision: do I close these clients who I’m not super passionate about working with and potentially not deliver my best and be drained working with them?

No. You see, this is not a sustainable business model.

It is true that many times we must follow one path that doesn’t feel like it’s fulfilling our mission, but that provides us income to survive and certain skills we need to strengthen and prepare ourselves to continue fulfilling our mission.

I have a client who is an attorney entrepreneur who was doing mindless freelance work, when I helped her get clear about her mission and path about a year ago. We were both really excited, and she had and still has so much potential. A month after our Mission M.A.P. session, I did a follow-up with her in which she told me she replaced her freelance work by becoming an independent agent in a completely different industry. She still wanted to pursue her mission, but needed to gain some stable income first and couldn’t do the mindless legal work anymore.

Recently I spoke to her and she told me that looking back, she was just not confident in her abilities and her competency back then to go all-in with her mission. Over the last year she has built her network, learned how to be a salesperson and gained other valuable skills that are going to be important once she goes all in into her mission-driven business. Very importantly, she was clear that the job she’s in now is not her forever career.

A sustainable business is not one in which you close whatever clients are low hanging fruit just to get a check. That is survival. There is no strategy to that. Looking back over the last 7 years, I realized I went through periods of this. This is a recipe for burnout, not success.

You can have 1 or 2 clients or business avenues like this to build a financial foundation, parallel to building a sustainable business model with your ideal, mission-based clients.

Remember knowing who you want to work with (your target clients) and how you can best serve them (unique value proposition/client offering), is part of the Mission-Based Business & Branding process.

So to add to the previous article, make sure you create S.M.M.A.R.T. goals: Specific, Measurable, Mission-Based, Attainable, Relevant and Time-Bound.

Has this ever happened to you? Share in the comments below.

 

*For more guidance clarifying your mission,  creating your brand, setting business goals, and creating plans for action to achieve your goals, I’m offering new year coaching specials through the end of the month. If you or anyone you know needs that extra push, now is a great time to start! You can also set up a complimentary Discovery Call with me to learn about the Mission Based Branding and Business Method and see if it’s right for you.

Turn New Year’s Resolutions into Achievable Goals

SMART-goals

Has this happened to you before? You set a few great new year’s resolutions, feel empowered into the first two weeks of the year and then seem to lose momentum by the end of the month. By February you’ve forgotten you even set any resolutions.

Why does this happen? Many of us lose focus and motivation, get distracted by other daily issues or don’t commit to follow through and take action. This can happen both with personal and professional goals.

Whether your goal is to finally follow your passion and mission, gain more clients, write a book, turn a hobby into a business, or any other personal or professional goal, the following tips can help you become more successful in fulfilling your goals this year:

  1. Set S.M.A.R.T. Goals For The Year! Visualize your ideal life in all areas, including Mission, Business, Finances, Health and Lifestyle. I challenge my clients to choose one or two major goals over the next year and make it their mission to accomplish them. The trick is to make your goals S.M.A.R.T.: specific, measurable, attainable, relevant and time-based. For example, a S.M.A.R.T. goal for your business may be to earn $100,000 more in total sales over the next 12 months. Vague goals are harder to carry through to completion.
  2. Write Down Your Goals! Playing off of that old saying, think “In sight, in mind!” Write down your goals on your fridge, computer, flash cards, journal, vision board, or some other written or visual format that works for you. Make sure to review your goals at least once every day! For example, write down your ideal client or account you’d like to land and make sure you see it every day. Keeping your goals top of mind will help you to reach them.
  3. Create a Plan for Action For Major Goals! Write down your plan for action, broken down into major task items along with deadlines. If this feels overwhelming, start with just the first month or week. Schedule these deadlines in your calendar or agenda in advance. For example, suppose you’d like to obtain 5 new recurring clients this month. Write down the major tasks to accomplish this such as: Week 1, research and make a list of potential leads; Week 2, contact each lead; Week 3, set up follow-up calls or meetings; Week 4, provide quotes to interested leads, etc. Then of course, make sure you actually do each action item, or refine the plan as necessary.
  4. Find Support or Accountability Partners: Share your major goals with a mentor, friend, Master Mind group, your partner or family members you trust. Tell the ones that won’t be judgmental, will hold you accountable for your actions, keep you on track and support you when you start to lose motivation. Having accountability partners provides you the support you need, making it easier to follow through on your goals.
  5. Work On Mindset: A very important part of ensuring you actually follow through on all your goals is to work on your mindset. That means that you become aware of any self-limiting beliefs, thoughts, habits, decisions, patterns and actions. Once you are aware, you can stop yourself before you sink into a black hole of your own self sabotage. Clues you may be self-sabotaging include: making excuses, procrastinating, indecision and anxiety, to name a few. It takes a lot of dedication and self-work to identify these and act in spite of them (remember, “feel the fear and do it anyway”). The best accountability partners can also help you spot these and help you move past them.

Setting goals that are S.M.A.R.T., writing them down and reviewing them every day, following a plan for action, finding others to support you, and identifying self-limiting patterns, are all powerful ways to accomplish your goals.

By the way, the S.M.A.R.T. concept is in line with getting clear and specific about your mission, target clients, business offering, and brand, that is all part of the Mission-Based Business & Branding method.

If you need extra help or want to do it faster, hire a coach trained to help you with all of these steps to accomplish your goals.

May this be your best year yet! Here’s to your success in 2018!

*For more guidance clarifying your mission,  creating your brand, setting business goals, and creating plans for action to achieve your goals, I’m offering new year coaching specials through the end of the month. If you or anyone you know needs that extra push, now is a great time to start! You can also set up a complimentary Discovery Call with me to learn about the Mission Based Branding and Business Method and see if it’s right for you.