March is my birthday month and also Women’s History Month, so I knew I wanted to do something to celebrate and also give back in a bigger way. I’m in the middle of a few big projects, so I decided quite last minute to host a promotion for my ebook Sculpt Your Life From Sketch To Masterpiece--the recently updated 5-year anniversary edition of my first book.
Last week on March 8th, International Women’s Day, I offered the ebook for free as it’s part of my mission to share my message with as many people as possible. Well, with little preparation and zero advance promotion, I ended up getting way more downloads of the book than I expected! I was ecstatic! Missionpreneurs, students, retirees, people searching for their mission and many others who may not otherwise know about my me or my book were downloading it!
Quite unexpectedly, and quickly, it became an Amazon bestseller. In fact, among other free books, it got to top 10 in several categories and even reached #2 in one category where the #1 book was from an author I greatly admire. It even reached bestseller in the entire category of “Business and Money” for free Kindle books! I was floored!
After the free book promotion ended, I continue to promote the book as offering 100% of proceeds for the paid version during Women’s History Month to charities I support that empower girls through the arts, a cause I’m particularly passionate about. Again, quite unexpectedly and with little promotion, I reached bestseller in my category where the likes of Tim Ferriss are fellow authors. On top of that, it’s helped co-brand me and my business, especially when reaching a new audience that didn’t know about my work previously.
Wow! How did this all happen with little preparation and zero advance promotion?
I’ve come up with some answers and I’ll be sharing those on an upcoming webinar:
How My Mission Accidentally Turned Into A Bestseller
- The planning steps I took to launch the book promotion
- The top three reasons this book became an “accidental” best seller
- How I continue to leverage my book and mission to brand and co-brand myself
- And more!
Do you know anyone else who has a book in them? Please forward this to them, thank you!
Transforming the world one mission at a time,
If you have any questions, please email Alexandra@MissionBasedBranding.com
Alexandra Figueredo is a brand strategist, author, publicist, trainer, singer-performer and founder of Mission Based Branding Institute. She’s on-a-mission to help mission-driven businesses and entrepreneurs share their message and help transform the world. She has authored and coauthored multiple Amazon bestselling books including most recently “Sculpt Your Life From Sketch to Masterpiece – 5 Year Anniversary Edition” and “Shift Your Beliefs To Get What You Want.” Alexandra has received a master’s in Global Strategic Communications, bachelor’s in Business and Life Coaching certification.