March is my birthday month and also Women’s History Month, so I knew I wanted to do something to celebrate and also give back in a bigger way.Â I’m in the middle of a few big projects, so IÂ decided quite last minute to host a promotion forÂ my ebook Sculpt Your Life From Sketch To Masterpiece--the recently updatedÂ 5-year anniversary edition of my first book.
Last week on March 8th, International Women’s Day, I offered the ebook for free as it’s part of my mission to share my message with as many people as possible. Well, with little preparation and zeroÂ advance promotion, I ended up getting way more downloads of the book than I expected!Â I was ecstatic! Missionpreneurs, students, retirees,Â peopleÂ searching for their missionÂ and many othersÂ who may not otherwise know about my me or my book were downloading it!
Quite unexpectedly, and quickly, it became an Amazon bestseller. In fact, among other free books, it got to top 10 in several categories and even reached #2 in one category where the #1 book was fromÂ an author I greatly admire. It even reached bestseller in the entire category of “Business and Money” for free Kindle books!Â I was floored!
After the free book promotion ended, IÂ continueÂ to promote the book as offering 100% of proceeds for the paid version during Women’s History MonthÂ toÂ charitiesÂ I support that empowerÂ girls through the arts, a cause I’m particularly passionate about. Again, quiteÂ unexpectedly and with little promotion,Â I reached bestseller in my categoryÂ where the likes ofÂ Tim Ferriss areÂ fellow authors. On top of that,Â it’s helped co-brand me and my business, especially when reaching a new audience that didn’t know about my work previously.
Wow! How did this all happen with little preparation and zero advance promotion?
I’ve come up with some answersÂ and I’ll be sharing those on an upcomingÂ webinar:
How My Mission Accidentally Turned IntoÂ A Bestseller
- TheÂ planning steps I took to launch the book promotion
- The top three reasons this book became an “accidental” best seller
- How I continue to leverage my book and mission toÂ brand and co-brand myself
- And more!
Do you know anyone else who has a book in them? Please forward this to them, thank you!
Transforming the world oneÂ mission at a time,
If you have any questions, please email Alexandra@MissionBasedBranding.com
Alexandra Figueredo is a brand strategist, author, publicist,Â trainer, singer-performer and founder of Mission Based Branding Institute. She’sÂ on-a-missionÂ to helpÂ mission-driven businesses and entrepreneurs share their message and help transformÂ the world. She has authored andÂ coauthored multipleÂ Amazon bestselling books including most recently “Sculpt Your Life From Sketch to Masterpiece – 5 Year Anniversary Edition” and “Shift Your Beliefs To Get What You Want.” Alexandra has received aÂ masterâ€™s in Global Strategic Communications, bachelorâ€™s in BusinessÂ andÂ Life Coaching certification.Â Â