“I am clear that I am unclear”
That’s the message I heard several weeks ago in my morning meditation. You see, I had a moment of fog and cloudiness. I couldn’t see clearly and started to feel sorry for myself, sulking that I was unclear about my path. And I’m supposed to be the one helping others be clear about their mission and brand!
Once I consoled my ego, I realized it’s perfectly okay to be unclear. This is a part of life. People and businesses go through it all the time. In fact, once I assessed what was happening I realized part of my challenge is that I was being asked to step up into a new space in a big way, unchartered territory I’d never been before. Certainly there should be moments of uncertainty, anxiety and overwhelm.
What did I do? I put marker to white board and started brainstorming for a few hours through a process I call a Mission M.A.P. (Mission Action Plan) just like I’ve done with so many other clients before. Except I was my own client.
Starting with my Mission and going back to my core, I got really honest with myself and tapped into the vision for my highest self. I have too many a-has to share from that experience, but the biggest was that I’d been spending too much time and energy in a few business areas that were depleting me instead of empowering me, and this was making me loose focus from my core Mission. When I became at peace with releasing these areas not perfectly in alignment with my Mission, it opened up several other much bigger opportunities that were better aligned to my mission and vision. The answers appeared during the process and I felt an immediate sense of assurance, peace and relief.
In fact, I didn’t understand how powerful a process it is until I shared my findings with my accountability partner, who knew of my fogginess and was both surprised and thoroughly impressed at the outcome. It made me realize the importance of MISSION-Based Branding. When you start with your Mission and Why, it’s easier to know when you’re not on the right path and out of alignment. And very importantly–How you do it or What you do aren’t as important as Why you do it–you can change jobs, change industries, change cities and when you’re in alignment with your Mission, the Why stays the same.
And interestingly, it’s happened to me several times through the years. Inevitably it happens at a point when I’m empowered to step up in a bigger way, and I begin to question my current path and where I’m going. Whenever I start to feel overwhelmed or uncomfortable in my business, or my growth stagnate or deplete, I do a Mission M.A.P.
Coincidentally this week I was getting my car serviced, a “tune up,” and it hit me that’s what a mini Mission M.A.P. is: a periodic tune up of my mission, vision goals, business, brand and message. We commonly hear about annual or semiannual spring cleaning or a juice cleanse and I’ve done both to start fresh and set myself on a new, more powerful track—now I can appreciate how valuable and worthwhile it is to do a periodic business or professional tune up (if you’re interested in learning more about one of these, see below*)
Here are some questions you can ask yourself if you are going through a similar fog, plateau or discomfort in your life or business:
- What’s my Why–what do I/my business stand for? Reconnect to your Mission and core values.
- What’s the Vision for my highest self, and who do I need to Be and how do I Live?
- How will you [God,Universe] use me today/this week/this year?
- What is my next right move? (credit goes to Oprah on this one)
Feel free to leave some of your answers in the comments below.
Here’s to a mission-filled life!
*P.S. – I’m offering mini Mission M.A.P.s: a half day “Tune Up” session in which we will map out how you can:
- Be The Mission: start with Why, clarify your Mission, core values and principles
- Live The Mission: align your Mission to your business/vocation and get your team on board
- Share The Mission: create the right message and step up and share your mission with the world
I only do a few of these a month, so if you’re interested in getting a mission-based branding “tune up” (lol), click here to learn more and message me to set one up.